The Kubera Principle

The Book That Will Change the World

Being a freelancer is fantastic, isn’t it? You’re the master of your own destiny, choosing the projects that excite you, and working from wherever you please. Total freedom! But then there’s the elephant in the room — sales! Let’s be honest, most of us would rather have root canal treatment than navigate the tricky waters of selling our services.
Sure, you can hand off your bookkeeping to an accountant or your admin tasks to a virtual assistant. But when it comes to sales? Well, that’s a different kettle of fish. Even if you bring in someone to generate leads or help craft proposals, you still need to be in the thick of it — meeting clients, figuring out their needs, crafting the perfect pitch, setting fees… the list goes on. It’s a bit of a necessary evil, right?
In this session with Steve Morgan, a highly experienced freelance SEO consultant and the brains behind the multi-award-winning guide, “Anti-Sell – Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales”, provides some brilliant advice on how to “anti-sell” your way to success.