The Kubera Principle
The Book That Will Change the World
LinkedIn can be one of the most powerful ways to leverage your skills and further your career…IF you know how to use it the right way.
Not knowing how to truly communicate and engage with the right people on LinkedIn could be holding you back. The key to using this social media platform is really understanding how it works.
Today on The Bridge to Fulfillment Ⓡ, Blake welcomes Callie Schweitzer. She serves as the Head of Community Programs at LinkedIn and has built an impressive career in media and networking. Working her way up after starting with the networking platform in 2020, she also founded The Callie Co., an advisory firm that has worked with FORTUNE 500 brands and top executives. Her resume includes roles with Arianna Huffington’s Thrive Global, Vox Media and Talking Points Memo. Twice included on Forbes’ 30 Under 30 Media list, she’s been referred to as “the future of media” by Business Insider and was selected as one of TIME’s 140 Best Twitter Feeds in the World. She serves on the advisory boards of GenHERation, The Startup Girl Foundation, WOMAZE, the USC Annenberg Center on Communication Leadership & Policy, and the DeepTrust Alliance.
In this episode, you’ll learn the best practices for using LinkedIn to your benefit and how to network like a pro. You’ll get a behind-the-scenes look at how those who succeed in networking, career growth, and thought leadership are using this valuable tool. You’ll learn how to provide real value to your followers, create meaningful connections, and how to embrace the “we before me” mentality.
What You’ll Learn:
Defining what ‘having it all’ means to you (9:07)
How knowledge exchange really works (12:24)
Rule number 1 for using LinkedIn successfully (15:03)
How to find the content you want to follow (21:50)
LinkedIn tips for job seekers (23:58)
An important rule about boundaries (34:30)
Favorite Quotes:
I really became a human doing, not a human being. I was really so trying to optimize for overcoming this fear I had of not being enough. Callie Schweitzer
To me, a personal brand is what people say about you when you’re not in the room. Callie Schweitzer
I had all of my worth wrapped up in my job. I gave everything to it. I went through so many cycles of burnout. But I stayed the course out of fear and how much money I was making. I had lack of clarity, not knowing what was the right path for me. This is why I’m so passionate about helping women understand there’s a better way. Blake
I’ve been able to have it all, but it’s all on my terms and my way. And that may not be ‘all’ for somebody else. And that doesn’t matter because I get the things that I value and at the end of the day, that eventually creates the life that you want. Blake
Additional Resources:
Connect with Callie Schweitzer:
LinkedIn: https://www.linkedin.com/in/callieschweitzer/
Instagram: https://www.instagram.com/cschweitz/
Twitter: https://twitter.com/cschweitz
Rather than hoping the grass will be greener, identify what the RIGHT next step is.
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