The Kubera Principle

The Book That Will Change the World

In this episode, our guest is Richard Cogswell, sales leadership expert and author of The Cultural Sales Leader. We will talk about navigating a career in sales and the art of self-promotion.

Richard shares insights from his career journey, from uncertain ambitions as a child to becoming a successful author and sales leader. He discusses the challenges of transitioning from university to the professional world, the importance of self-promotion, and effective sales strategies.

Richard also offers practical advice on overcoming fear and building confidence in self-promotion, both for job seekers and professionals looking to grow within their current roles.

In this episode you can learn more about:
The Importance of Self-Promotion and Personal Branding
Overcoming the Fear of Self-Promotion
Practical Strategies for Self-Promotion
Self-Promotion for Professional Growth

#selfpromotion #careers #personalbranding

00:00 Introduction to Richard Cogswell
00:31 Early Life and Education
02:20 First Steps in Sales
03:55 Career Progression and Challenges
05:33 Writing ‘The Cultural Sales Leader’
07:50 The Importance of Self-Promotion
12:41 Overcoming the Fear of Self-Promotion
15:46 Practical Strategies for Self-Promotion
21:55 Self-Promotion for Professional Growth
25:11 Final Tips and Reflections
29:19 Conclusion and Farewell