The Kubera Principle
The Book That Will Change the World
Measurement Lead, Incrementality
By applying to this position you will have an opportunity to share your preferred working location from the following: Chicago, IL, USA; Atlanta, GA, USA; New York, NY, USA; San Francisco, CA, USA.
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Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 3 years of experience in digital advertising sales, product marketing, or product/project management.
Preferred qualifications:
- Experience with Data-Driven Attribution, Cross-Device Measurement, Conversion Tracking, Geo-Experiments, Online-to-Offline measurement, Offline Data Import and implementing advanced Google Analytics features.
- Experience with marketing analytics, return on investment, and statistical analysis
- Understanding of Google measurement capabilities across ad and media platforms including Google Ads, Search Ads 360, Google Analytics, Google Marketing Platform
- Knowledge of SQL for database analysis & proficiency with Data Visualization tools
About the job
The Go-to-Market team works cross-functionally to set the overall sales strategy, ensure channel and partner launch readiness, and manage the quarterly and long-term business planning. Our team is responsible for meeting the product category’s sales and margin guidelines. We drive decisions for the product line to define market opportunities and to develop a Product Launch strategy. Combining strategy, planning, and P&L support, as well as day to day execution, we work cross-functionally with product, marketing, finance, sales and supply chain to develop the Hardware business.
In this role, you will be a trusted advisor to large customers and agencies, using data-driven insights to solve our client’s growth challenges and achieve their business goals. You will be a key partner to Google’s Ad Sales teams, who work to bring the best of Google’s advertising solutions to their customers.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We’re uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google’s broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Drive priority Measurement initiatives for the verticals and scale expertise to analytical leads and other teams for key measurement solutions.
- Provide measurement product expertise to analytical leads, specialists, and pods in order for them to position Google measurement solutions accurately in-market.
- Collaborate and partner with internal teams to offer measurement solutions to customers and recommended actions to key advertiser stakeholders.
- Partner with Go-To-Market and Global Product Lead teams to provide product feedback, develop business cases for feature requests, and influence product prioritization.
- Support the sector’s measurement and attribution solutions (e.g., data and platforms. media attribution, and customer value, etc.).
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a disability or special need that requires accommodation, please let us know by completing our .
