The Kubera Principle
The Book That Will Change the World
The rules for college applicants have changed. What can the modern student do to set themselves apart in their pursuit of attending their dream university?
Today’s student faces unique challenges when it comes to satisfying the criteria that job recruiters and university enrollment personnel look for. My guest today makes a case for why students SHOULD post online and leverage their personal brands to their advantage.
What do you think about high school students establishing their brand before applying to college? Share your thoughts in the comments!
Timestamps
———————————————————————–
00:00 Intro
02:00 How to Get on Decision Makers’ Lists
03:30 Personal Branding is Not for You
04:35 Personal Brand is more than Online Presence
06:10 Why Buy a URL?
08:51 Packaging Yourself For Your Audience
13:00 Teaching Entrepreneurship to Students
14:34 Why Set up A LinkedIn Early On
16:33 Leveling The Playing Field
19:00 The Rules of the Game Have Changed
22:00 Why Showing Interest in a School is Important
24:30 Finding Your Edge
27:30 Job Recruiters Are Looking for This…
29:45 What Life Skills Do Students Need Today?
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About the Guest:
Stacey Ross Cohen is the president and CEO of @CoCommPR, a personal branding expert, and the author of Brand Up: The Ultimate Playbook for College and Career Success in the Digital World
Where to Connect with Stacey:
LinkedIn – https://www.linkedin.com/in/staceycohen2/
Twitter – https://twitter.com/StaceyRossCohen
IG – https://www.instagram.com/staceyrosscohen/
Website – https://staceyrosscohen.com/
Book link: https://www.amazon.com/Brand-Up-Ultimate-Playbook-College/dp/1637585381
For More Personal Branding Tips Check-Out:
✅ The 3 A’s of Personal Branding
https://youtu.be/6pG9MgvNoJI
✅ Podcast Tips for Host and Guest
https://youtu.be/6u_NBpbCe2c
✅ Why Personal Branding is Important for Your Career Advancement
https://youtu.be/35dy_4XOn7g
✅ Common Myths and Mistakes of Digital marketing
https://youtu.be/tCSHmVyq6fM
Let’s connect on LinkedIn!
https://www.linkedin.com/in/clairebahn/
Follow me on Instagram!
https://www.instagram.com/clairebahn/
Say hello on Twitter!
https://twitter.com/clairebahn
About Claire Bahn
Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.
For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.
Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.
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